Do yourself a favour and pay a visit to ChangeThis. Their goal is a lofty one – change the tone of contemporary conversations. They want to "Spread important ideas and change minds." How? Through rational debate and open minds. It’s worth a look and a read. I’m hoping it’s a huge success. (They have a [...]
Here’s how to become a better writer: 1) write 2) read 3) listen They seem obvious, at least to me. Especially the first one. How does anyone improve a skill except by practice? Everyone’s talking about Lance Armstrong’s accomplishment at the Tour de France. You can bet your bum that he reached the level he [...]
One of my biggest frustrations is when I write something and it goes through an approval process where those who “know” take out everything conversational and interesting and leave behind a bland, boring piece of standard, impersonal business blah. Sometimes this happens because they mistakenly misread the rule about being brief. Brief is vital but [...]
I came across a site today for a copy writing course focussed on direct mail but also useful, they claimed, for writers working with the Web. They had a letter as an example of the writing and, it must be supposed, the site itself was an example. And yes, the writing was quite good in [...]
Seth Godin’s recent two part post, Blended and it’s follow-up More On Blended, contain the most interesting musings on the state of business that I’ve seen for quite a while. They describe the state of things as they are now: still in flux, still a nightmare for the cautious and tradition-bound. His most interesting comment, [...]