Note to me: here are a couple of notions to mull over –
1) The smaller the client, the more work you do. And the less money you make.
2) The more creative you try to be, the less creative you are. Well, the bigger the mess you make becomes. There’s some sort of bad relationship between trying to be clever and artsy and what you end up with.
3) There is no inevitable relationship between creative and effective. Sometimes creative works brilliantly. Sometimes it’s just pretty and, like a poorly balanced beauty queen with ill-fitting shoes, falls on its face.
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