Monthly Archives: May 2004

Cheap writing – no thanks

(In a listserv posting, someone was asking about what they should do with a certain organization that was unwilling to pay to own the copyright on their newsletter material supplied by freelancers. The pay was extremely small and it was … Continue reading

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All sizzle, no oomph

While doing a Google search I came across a site about copywriting services. You could tell the person(s) behind the site came from an agency background. The home page was an annoying bit of Flash. Not that Flash is by … Continue reading

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Writing supports sales

I wrote in my last post, “A writer creates the conditions for a sale.” Now I’ll try to explain what I mean. I’m going to use a radio ad as an example but I think this generally holds true for … Continue reading

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Writers are not salespeople

I’m reading the book Your Marketing Sucks by Mark Stevens. In it, he writes: You cannot turn a nonsalesperson into a salesperson, and you cannot stop a salesperson from selling. I wish more people were aware of that. In the … Continue reading

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Newsletter links

At first I was puzzled by this post on Debbie’s blog concerning limiting links in a newsletter but then I clicked through and read the item and went, "Oh, that’s what she means." After reading the piece I was still … Continue reading

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