All sizzle, no oomph
May 22nd, 2004 by Bill
While doing a Google search I came across a site about copywriting services. You could tell the person(s) behind the site came from an agency background. The home page was an annoying bit of Flash.
Not that Flash is by necessity annoying. But this thing took forever to go through its song and dance (which I assume was supposed to wow me). When I finally got inside and could take a look … well! Good grief, talk about boring copy.
Listen … if you’re a writer, your copy better not be boring. What the hell kind of message does it send when your "copywriting" site depends on non-text elements to be interesting?
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