From the monthly archives:

May 2004

Marketing – email & the Web

by Bill on May 30, 2004

I was thinking this morning about how many things I’ve bought on the Web over the years and, even more so, how many products I have bought generally, both on and off the Web, where I have submitted an e-mail address. And I realized how few of those companies I’ve provided an e-mail address to [...]

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What a writer needs (1)

by Bill on May 29, 2004

One of the first things any writer should have is a wealthy and kindly disposed significant other. If this isn’t possible, the writer should have a good layer of body fat, especially if she is living in Canada where the winters tend to be remarkably cooler than places situated more equatorially. Ho, ho! Aren’t I [...]

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Re-using old copy

by Bill on May 28, 2004

I usually hang on to the documents I write. They get filed away, though not in a particularly organized way. There are a number of practical reasons for doing this but the main reason is because somewhere in my head I believe I’ll use them again and save myself some work. It never works out [...]

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The less you sell, the more you sell

by Bill on May 24, 2004

As a general notion, I suppose I agree with Bill Myers’ "Say less, sell more." But the phrase I go by is, "The less you sell, the more you sell." My point would be, if you’re "selling" then, yes … shuttup and let them buy. (Thanks to Debbie’s blog for pointing out the link and [...]

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Footers and legitimacy

by Bill on May 24, 2004

Christopher Knight has some helpful tips in his item called How to Properly Format Your Ezine Footer. You’ll notice one of his tips has to do with placing the Copyright in the footer. This is not to protect the material (I’m not sure it does). This is for the confidence it can help to build. [...]

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Cheap writing – no thanks

by Bill on May 23, 2004

(In a listserv posting, someone was asking about what they should do with a certain organization that was unwilling to pay to own the copyright on their newsletter material supplied by freelancers. The pay was extremely small and it was reflected in the quality of material they received. This is my reply.) It’s a cliche [...]

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All sizzle, no oomph

by Bill on May 22, 2004

While doing a Google search I came across a site about copywriting services. You could tell the person(s) behind the site came from an agency background. The home page was an annoying bit of Flash. Not that Flash is by necessity annoying. But this thing took forever to go through its song and dance (which [...]

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