Monthly Archives: May 2004

Marketing – email & the Web

I was thinking this morning about how many things I’ve bought on the Web over the years and, even more so, how many products I have bought generally, both on and off the Web, where I have submitted an e-mail … Continue reading

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What a writer needs (1)

One of the first things any writer should have is a wealthy and kindly disposed significant other. If this isn’t possible, the writer should have a good layer of body fat, especially if she is living in Canada where the … Continue reading

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Re-using old copy

I usually hang on to the documents I write. They get filed away, though not in a particularly organized way. There are a number of practical reasons for doing this but the main reason is because somewhere in my head … Continue reading

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The less you sell, the more you sell

As a general notion, I suppose I agree with Bill Myers’ "Say less, sell more." But the phrase I go by is, "The less you sell, the more you sell." My point would be, if you’re "selling" then, yes … … Continue reading

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Footers and legitimacy

Christopher Knight has some helpful tips in his item called How to Properly Format Your Ezine Footer. You’ll notice one of his tips has to do with placing the Copyright in the footer. This is not to protect the material … Continue reading

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